Meghan Markle has unveiled an exciting new announcement that has her fans buzzing with anticipation. The Duchess of Sussex is gearing up to launch a new product as part of her limited seasonal collections under the brand As Ever. Both Meghan and the former Suits star have hinted at a ‘save the date’ for the upcoming release on October 28.
Although details are scarce in the Instagram teaser, fans are eagerly awaiting the reveal. The brief clip, shared on Meghan and As Ever’s official Instagram pages, simply urges followers to mark their calendars for the specified date without giving away more information.
The teaser managed to generate excitement among fans, who flocked to Twitter to express their enthusiasm. One user praised Meghan for her work ethic and positivity, saying, “You see how Meghan is minding her business, working for her coins and just being a ray of sunshine? We love to see. New As Ever products dropping next week.” Another fan exclaimed, “Well, that’s exciting!,” accompanied by a heart-eyed emoji. A third eagerly declared, “Excited to purchase,” adding a red-heart emoji, showing their anticipation for the new product without even knowing what it is.
The upcoming product release follows closely on the heels of the debut of the 2024 edition of Meghan’s Sauvignon Blanc wine. This new addition will join the former actress’ range of products on asever.com since the brand’s launch in March.
Meghan introduced the wine with the statement, “We heard you missed us. We’re back…and we brought a friend. Shop now on asever.com and wine.asever.com,” accompanied by an image of a wine bottle chilling in a bucket of ice, with a filled glass nearby.
The announcement came just before Meghan’s whirlwind appearance at Paris Fashion Week. Her Instagram post showcased a gift box containing her popular apricot spread and orange marmalade.
Describing the Sauvignon Blanc offering, the As Ever website describes it as “bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility,” suitable for everyday or celebratory occasions.
Despite the success of the brand’s expansion, Meghan faced a setback as she recently parted ways with her 10th key aide after only three months. Former Netflix publicist Emily Robinson, who was hired in June to oversee Meghan’s PR, is no longer working with the Sussexes.
A spokesman for the Sussexes stated, “Ms. Robinson oversaw project-based work for a very successful season of With Love, Meghan and provided additional support for the production company. She did an excellent job and completed these projects with great success.”
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