Individuals looking to take advantage of the upcoming Prime Day sales should be cautious and follow specific guidelines to avoid falling victim to cybercriminals. These malicious actors often exploit major shopping events by using deceptive tactics such as fake offers, phishing emails, and fake websites to deceive consumers into divulging personal information or financial details. Security experts have cautioned that Prime Day presents an ideal environment for scammers due to the heightened shopping pressure it creates.
Recent findings from Check Point’s security team reveal a significant increase in the registration of new Amazon-related web domains globally. Between December 2025 and last month, a total of 6,843 new domains were registered, with April showing the highest surge, accounting for 1,446 new domains in a single month.
The timing of this surge in April is worrisome as it allows attackers to “age” malicious domains, making them appear more legitimate and harder to detect leading up to Prime Day.
While most newly created Amazon-themed domains are safe, Check Point discovered that approximately one in every 11 domains was either classified as malicious or deemed suspicious.
According to Check Point, Prime Day scams are successful because they closely mimic typical shopping behavior, including familiar branding, convincing checkout processes, delivery notifications, and a sense of urgency. The company advises consumers to not only identify suspicious messages but also to take the time to verify the authenticity of offers before proceeding with any transactions.
To enjoy Prime Day without falling prey to scams, shoppers should take precautionary measures. Firstly, carefully scrutinize website addresses before entering any personal information, as scammers often create fake websites resembling Amazon’s official site. Look out for subtle differences such as extra characters, hyphenated brand names, or unusual domain endings like .top or .online.
Avoid clicking on links received via emails, text messages, or social media posts. Instead, manually type Amazon’s website address to ensure you are visiting the legitimate site. Be cautious of deals that seem too good to be true, messages promising refunds, or alerts pressuring you to act quickly, as these are common tactics used to create a sense of urgency and prompt impulsive decisions.
Another red flag to watch out for is fake notices about Prime accounts being suspended. If you receive a message claiming your account is at risk of closure unless immediate action is taken, verify the information directly through Amazon’s official website to avoid falling victim to a scam.
By following these simple steps, shoppers can safely navigate Prime Day and avoid falling into the traps set by scammers. Prime Day is scheduled to take place from June 23 to June 26, with Express.co.uk providing coverage of the major deals and offers throughout the event.
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