This fall marks the comeback of innocent smoothies’ Big Knit initiative, now with a fashionable twist. Led by The Great British Bake Off personality Prue Leith and showcased by knitters from Age UK, this year’s campaign has collaborated with House of Sunny to introduce five exclusive knits inspired by fruits found in innocent’s smoothies.
The sweaters and cardigans are designed in House of Sunny’s distinctive playful and vibrant style, adorned with fruity patterns on the front. Starting October 22, the knitwear collection is up for grabs through giveaways on innocent’s website and Instagram account.
Prue expressed her enthusiasm for the campaign, emphasizing its broader purpose beyond just hats, aiming to assist Age UK in enhancing the well-being of older individuals. The campaign, operational since 2003, has raised over £3.6 million to support senior citizens throughout the UK in partnership with Age UK. Hand-knitted tiny hats are placed on innocent smoothie bottles, with 30p from each bottle sold contributing to the welfare of older individuals.
While the campaign typically focuses on charming knitted hats for innocent smoothies, this year introduces fruity knitwear for participants to win and flaunt. The assortment includes designs inspired by strawberry, cherry, mango, lemon, and pineapple, available in crew neck jumpers or collared cardigans.
To win one of these knitwear pieces, visit innocent’s website or Instagram account starting October 22 at 10am for more details and to enter the draw. Additional releases are scheduled for October 24, 28, and 31, as well as November 4.
The contest concludes on November 5 at 11:59pm, with winners selected shortly after. There are 450 cardigans up for grabs, featuring 150 strawberry, 150 cherry, and 150 lemon designs, along with 300 jumpers, including 150 pineapple and 150 mango designs.
To participate, follow the provided link during the draw, enter your name, email, and dress size (S-M/M-L) in a secure form for a chance to win. You also have the option to make a donation to Age UK while entering, supporting the charity’s cause while vying for the knitwear.
In addition to online donations, you can contribute to the Age UK Big Knit campaign by purchasing an innocent smoothie with one of the 1.3 million knitted and crochet hats. These products are available in Sainsbury’s and Co-op stores nationwide.
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