Cadbury has recently decreased the size of its Mini Eggs bags while keeping the price unchanged, causing dissatisfaction among consumers. The bags, which were previously 80g in early 2025, have been reduced to 74g, with the cost remaining around £2. This strategy, known as shrinkflation, involves reducing product size while maintaining the price. Pricing for Cadbury Mini Eggs can vary depending on the retailer, with prices listed at £2.36 on the Cadbury website, £2 at Morrisons, and £1.74 at Asda. Some customers have expressed frustration over the size reduction, with one individual voicing their discontent on social media.
Mondelez International, the company that owns Cadbury, explained to The Sun that the decision to decrease the size of the Mini Eggs bags was a response to rising production costs. They cited increased expenses for ingredients such as cocoa and dairy, as well as high energy and transport costs, as reasons for the change. Despite absorbing some of these additional costs, the company faced challenges in maintaining competitive prices without compromising product quality and taste.
The Mirror reached out to Mondelez for further comments on the matter, following a similar reduction in the size of Quality Street products during the Christmas season. Food policy expert Gavin Wren highlighted Nestle’s product as another example of shrinking product sizes over the years. Nestle responded by stating that their product ranges and prices are determined based on various factors, including manufacturing costs, ingredient prices, and customer preferences, with final retail prices set by individual retailers.
The ongoing trend of shrinkflation in the confectionery industry has sparked discussions about consumer expectations and product value, prompting concerns about the impact on holiday traditions like Christmas indulgence.